Applications are closed for Winter 2023. We are accepting applications for Fall 2023.

I-CEDAR

I-CEDARI-CEDARI-CEDAR

I-CEDAR

I-CEDARI-CEDARI-CEDAR
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I-CEDAR

FULLY FUNDED - ONLINE TOURISM AND HOSPITALITY ENTREPRENEURSHIP PROGRAM


Start Date: January 24, 2023

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I-CEDAR PRogram

Program Overview

The Indigenous Community Entrepreneurship Development and Action Recovery program 

(I-CEDAR) is a program that focuses very specifically on economic recovery and Indigenous 

artists, cultural adventure, tourism, accommodation, culinary experiences that Indigenous people 

are creating. 


The I-CEDAR program provides Indigenous artists, creators and entrepreneurs in tourism and hospitality a balance between cutting-edge business concepts with practical learning and adherence to traditional values using one-to-one mentorships and hands-on training. The program delivers the skills and knowledge for participants to build or re-structure their business to transition to the emerging domestic Indigenous tourism sector. 


Our programs are designed by a collaborative team of Indigenous and industry leaders, accomplished business professionals, and distinguished educators from the Gustavson School of Business at the University of Victoria. This program combines face-to-face instruction with online learning in order to take advantage of the strengths of both in-person and digital spaces.

Program Highlights

  • Class size - 25 Participants Each  


  • Length of Program - 16 Week Program


  • Program Start Date - January 2023 


  • Features - Online, Real World Learning, Practical Courses, Cultural Advantage, Tailored Mentorship and Coaching, Applied and Interactive.


Below outlines the course curriculum for the

I-CEDAR program. 

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I-CEDAR Brochure & poster

Download the I-CEDAR Brochure & Poster to print and share.

I-CEDAR Brochure (pdf)

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I-CEDAR Poster (pdf)

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I-CEDAR Program OVerview

Introduction

Market Analysis

Opportunities

The I-CEDAR - tourism and hospitality program identifies and builds Entrepreneurial Identity based on participants unique background, purpose, and values.

Opportunities

Market Analysis

Opportunities

The I-CEDAR - tourism and hospitality program will allow participants to experience and identify opportunities for their business.

Market Analysis

Market Analysis

Market Analysis

Participants of the I-CEDAR - tourism and hospitality program will study the dynamics that pertain to their industry through customer segments, buying patterns, competition, and other factors.

Accounting

Differentiation

Market Analysis

Participants of the I-CEDAR - tourism and hospitality program will study basic accounting and cost structures.

Differentiation

Differentiation

Differentiation

Through the I-CEDAR - tourism and hospitality program participants will identify ways to differentiate their business from competitors.

Marketing

Differentiation

Differentiation

Participants of the I-CEDAR - tourism and hospitality program will study, identify, and put together a marketing plan.

Strategic Planning

Strategic Planning

Strategic Planning

Participants of the I-CEDAR - tourism and hospitality program will strategically plan, forecast, and define the actions to their business.

Execution

Strategic Planning

Strategic Planning

Through the I-CEDAR - tourism and hospitality program individuals will gain the confidence to build or re-structure their  business allowing for unlimited possibilities to thrive and succeed within the Indigenous Tourism Sector.

I-CEDAR Application

Click here to fill out an application to the I-CEDAR program.

Apply NOW

TEAM

Dr. Brent Mainprize

Dr. Brent Mainprize, MBA, PhD, is an award-winning professor at the University of Victoria’s Gustavson School of Business where he teaches entrepreneurship and Indigenous economic development. Brent has over 17 years' experience as an entrepreneurship educator, academic, and facilitator of economic change in Indigenous communities. 

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All Indigenous artwork done by Richard Shorty.

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