Applications are closed for Winter 2023. We are accepting applications for Fall 2023.
The Indigenous Community Entrepreneurship Development and Action Recovery program
(I-CEDAR) is a program that focuses very specifically on economic recovery and Indigenous
artists, cultural adventure, tourism, accommodation, culinary experiences that Indigenous people
The I-CEDAR program provides Indigenous artists, creators and entrepreneurs in tourism and hospitality a balance between cutting-edge business concepts with practical learning and adherence to traditional values using one-to-one mentorships and hands-on training. The program delivers the skills and knowledge for participants to build or re-structure their business to transition to the emerging domestic Indigenous tourism sector.
Our programs are designed by a collaborative team of Indigenous and industry leaders, accomplished business professionals, and distinguished educators from the Gustavson School of Business at the University of Victoria. This program combines face-to-face instruction with online learning in order to take advantage of the strengths of both in-person and digital spaces.
Below outlines the course curriculum for the
The I-CEDAR - tourism and hospitality program identifies and builds Entrepreneurial Identity based on participants unique background, purpose, and values.
The I-CEDAR - tourism and hospitality program will allow participants to experience and identify opportunities for their business.
Participants of the I-CEDAR - tourism and hospitality program will study the dynamics that pertain to their industry through customer segments, buying patterns, competition, and other factors.
Participants of the I-CEDAR - tourism and hospitality program will study basic accounting and cost structures.
Through the I-CEDAR - tourism and hospitality program participants will identify ways to differentiate their business from competitors.
Participants of the I-CEDAR - tourism and hospitality program will study, identify, and put together a marketing plan.
Participants of the I-CEDAR - tourism and hospitality program will strategically plan, forecast, and define the actions to their business.
Through the I-CEDAR - tourism and hospitality program individuals will gain the confidence to build or re-structure their business allowing for unlimited possibilities to thrive and succeed within the Indigenous Tourism Sector.
Dr. Brent Mainprize, MBA, PhD, is an award-winning professor at the University of Victoria’s Gustavson School of Business where he teaches entrepreneurship and Indigenous economic development. Brent has over 17 years' experience as an entrepreneurship educator, academic, and facilitator of economic change in Indigenous communities.
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All Indigenous artwork done by Richard Shorty.