The Indigenous Community Entrepreneurship Development and Action Recovery program, or I-CEDAR, is a program with a mission to drive economic recovery for Indigenous artists, cultural adventurers, and culinary creatives in the hospitality and tourism industries.
I-CEDAR provides one-to-one mentorships, hands-on training, cutting-edge business concepts, and practical learning that draws from traditional values. The program is designed to equip Indigenous artists, creators, and entrepreneurs in tourism and hospitality with the skills needed to build or re-structure their businesses to successfully transition to the emerging domestic Indigenous tourism sector.
The I-CEDAR program is the result of a collaborative effort by Indigenous and industry leaders, accomplished business professionals, and distinguished educators from the Gustavson School of Business at the University of Victoria, all working together to create something incredibly unique and valuable.
For those who are passionate about forging a better future for themselves and others,
I-CEDAR is an opportunity to develop their existing skills and gain new ones. With the support of the program, driven and determined Indigenous artists, creators, and entrepreneurs in tourism and hospitality can make their dreams of a thriving future a reality.
The program is entirely online, and students attend three days per week. September 2024 will have two cohorts with the following schedules for 14 weeks, starting on September 2024, and ending on December 2023.
Cohort 9 - Monday, Wednesday, and Friday
Cohort 10 - Tuesday, Thursday, and Friday
Below outlines the course curriculum for the
Participants identify and build Entrepreneurial Identity based on their unique background, purpose, and values.
The program allows participants to experience and identify opportunities for their business.
Participants will study the dynamics that pertain to their industry through customer segments, buying patterns, competition, and other factors.
Participants will study basic accounting and cost structures.
Throughout the program participants will identify ways to differentiate their business from competitors.
Participants will study, identify, and put together a marketing plan.
Participants will strategically plan, forecast, and define the actions to their business.
Throughout the program individuals will gain the confidence to build or re-structure their business allowing for unlimited possibilities to thrive and succeed within the Indigenous Tourism Sector.
Dr. Brent Mainprize, MBA, PhD, is an award-winning professor at the University of Victoria’s Gustavson School of Business where he teaches entrepreneurship and Indigenous economic development. Brent has over 17 years' experience as an entrepreneurship educator, academic, and facilitator of economic change in Indigenous communities.
Copyright © 2022 ICEDAR - All Rights Reserved.
All Indigenous artwork done by Richard Shorty.